I’ve been creating marks, logos, brand identifiers, symbols,
colophons - whatever you want to call them - for over five
decades. That’s a very long time and a lot of logos.
But my approach to designing them hasn't changed one
iota. A logo should be immediate, memorable and simple.
It must be capable of surviving the crudest forms of repro-
duction. if it doesn’t do that then there will be trouble
The following selection spans those five decades and is
shown here in just one colour.
If you would like copy of Just Logos, please email us
with your details and we will post a copy to you.